Media World Launches Sonic Branding by Ahmad Haffar, the “Voice of Dubai”

Media World Partners with Ahmad Haffar to Launch a New Sonic Brand

Dubai, UAE — Media World, a leading name in OOH advertising UAE and one of the most innovative advertising companies in Dubai, has proudly launched its official sonic branding. The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a leading musical and vocal talent in Dubai who earned the title “The Voice of Dubai”.   

The new sound identity for brands represents Media World's evolution to improve brand recognition and visibility throughout the region. This initiative reflects their forward-thinking approach and their belief in the growing influence of sound branding and branding through sound in the advertising sector.

“We are proud to work with Ahmad Haffar Voice of Dubai. His sonic vision perfectly represents our modern and dynamic brand identity which continuously evolves,” said Basant Saad, Media World Chief Strategy & Business Dev. Officer. “In a world full of noise, we wanted to stand out not just visually, but also through sound.

Mindloop studio established their reputation through the creation of powerful sound identities for major Middle Eastern brands like e&, Arab Bank, Festival City Mall and many more. Through their musical approach and vocal delivery, they established how brands are heard across digital platforms, radio, and TV.

Media World’s growth as a leader in digital out-of-home advertising and outdoor advertising in Dubai has made sonic branding a powerful tool for creating lasting brand impressions. The new sound identity is used across Media World's advertising campaigns as well as their digital content, physical environments (such as offices), and future brand experiences across the region. This reflects their commitment to advertising innovation and the dynamic nature of an OOH advertising company.  

About Media World

Media World is a multiplatform media group focused on the UAE’s vibrant media industry since 2005. From billboards to digital screens, the company offers advanced OOH advertising solutions. The experts know how to strike the perfect balance between targeted sites and extensive exposure to meet all your communication needs. Their expertise ensures that your message is seen by the right audience at the right moment.

Media world’s new sound is here. And it speaks volumes!

Visit Media World’s website.