Celebrating a Big Win !!!
We are thrilled to share some amazing news. Our CEO, Ms. Sandra George, has been named the Most Innovative Woman CEO (advertising industry) in UAE 2025.
This award recognizes her strong leadership and visionary ideas in out-of-home (OOH) and digital out-of-home (DOOH) advertising.
She’s not just leading the company; she’s setting new standards for the whole industry.
Sandra George has always had a clear goal—to take Media World to new heights. Under her reign as CEO, she’s has infused bold ideas, new energy, and smart decisions to the company.
She understands where the market is heading and makes sure Media World stays ahead of the game.
Taking on new challenges, she successfully launched the DOOH arm at Media World with the largest high-resolution digital screen in the MENA region. The stage is now set for rapid asset expansion in this realm.
Thanks to Sandra’s strong leadership, Media World has experienced phenomenal growth, achieving a remarkable 90% YoY growth last year, unheard of in any industry. This is testament to her 20 years of proven leadership and entrepreneurial acumen. She has a long history of changing the fortunes of all the organizations she has been part of.
This kind of success comes from planning, teamwork, and smart strategy.
Sandra knows that great leaders build great teams, and she appreciates the faith Mr. Amer Aharari, Chairman-Media World places in her. The first to give credit where its due, she always makes it a point to thank the leadership at Media World for being instrumental in her success. She believes in giving people the tools and support they need to succeed. That’s why Media World is full of creative, talented people who love what they do.
She has also led the way in forming smart partnerships that help the company do more and reach more people. These partnerships help us offer better services and grow even faster.
At Media World, innovation goes beyond being the first, it’s about doing what’s right. Under Sandra’s leadership, we uphold the highest ethical standards in our advertising practices, always ensuring full compliance and quality.
She is also a strong advocate for sustainable advertising, encouraging the use of eco-friendly methods and considering the broader impact of our work. For her, true success is not only measured by business growth but also by the positive contributions we make to society.
Beyond her role as CEO, Sandra is a committed mentor and champion for women in business. She fosters an inclusive work environment where everyone is encouraged to grow, learn and lead.
Sandra’s approach to leadership is both inspiring and impactful, proving that empowerment and empathy go hand in hand.
Sandra’s recognition is more than a personal achievement. It represents a shift in how advertising is evolving.
She continues to drive Media World forward by nurturing client relationships, following data-driven strategies, and launching creative campaigns.
Her willingness to accept change, explore new forums, and take calculated risks has helped position Media World as a true industry leader.
Read also: Impression-Based Targeting Strategies for Dubai Brands
While we take pride in this incredible milestone, we are even more excited about the future. With Sandra George at the helm, Media World UAE is well equipped to continue innovating, growing, and making a meaningful impact.
We extend gratitude to our clients, partners, and team members for their continued trust and support. And to Sandra—thank you for your visionary leadership and firm dedication.
This award marks a proud moment for all of us, and it’s only the beginning!
Stay connected with Media World as we continue to lead with purpose and innovate for a better tomorrow.